Sunday, March 16, 2008

Oh, THIS is going to end well.

As something of an aficionado of civilized gentlemen's apparel it oughtn't surprise anyone that I tend to cast my eye, generally speaking, at the more traditional purveyors thereof.

There isn't a more traditional such purveyor than the venerable Brooks Brothers. They have been around for 190 years and have been the "inventors" of such things as a buttondown shirt collars and the like.

Now, much like a woman of a certain age doing the "mutton-dressed-as-lamb" Brooks Brothers has decided that, after 190 years, they must appeal to the Modern Brights.

They have launched their "Black Fleece" collection. A sample is attached for your delectation. By the by, the suit jacket (an off-the-peg affair) retails for $2100. To which you must add the matching coat, trousers, vest/waistcoat at similarly eyewatering prices.

So, you could conceivably spend $4K+, to look like you want people to throw rocks at you as whenever you go by.

-J.

P.S. Can you imagine the corporate meeting where this was approved? I'm amazed the designer stood up and said to the CEO "Sir, I've designed a whole new look. It involves taking our traditional items and giving LSD to all the tailors as they sew." Why the boss didn't immediately scream "Browne, you imbecile...this isn't a new look, this is lunacy!" is beyond me.


Posted by Joke at 5:57 AM

17 Comments

  • Blogger Frogdancer posted at 7:52 AM, March 16, 2008  
    If any of my kids bought this, I would have to shoot them.

    (In the knee. I don't want to kill them, but a definite message would have to be given.)
  • Blogger blackbird posted at 9:16 AM, March 16, 2008  
    Our affair with BB ended when they started putting blends in their shirts.
    We had a nice ride - 25 years.
  • Blogger MsCellania posted at 9:41 AM, March 16, 2008  
    Oh, dear -
    I bought my dad a suit from BB in 1987. He STILL wears it - he and the suit have aged beautifully.
    That 'mutton dressed as lamb' expression will come in useful. It's happening nearly ever day, right next door to us. And the mutton needs to buy a few sizes up...
  • Blogger Joke posted at 11:30 AM, March 16, 2008  
    My views on artificial fibers are both VERY well documented and unambiguously severe.

    -J.

    P.S. Their original oxford cloth buttondowns are worth a special search on eBay...especially for those of us not so keen on buying huge stock from Mercer's.
  • Blogger Poppy Buxom posted at 3:01 PM, March 16, 2008  
    This comment has been removed by the author.
  • Blogger Poppy Buxom posted at 3:08 PM, March 16, 2008  
    The first black fleece collection came out last fall. I checked out some of the pieces in the store. The women's stuff was, if possible, even stupider-looking than the men's. I asked the SA whether it was selling. She said not particularly.

    I was shocked! I mean, what woman
    wouldn't want a blackwatch plaid woolen strapless evening gown that costs $4,000?

    It was stupid on so many levels I couldn't believe it. Beautifully made clothing of sumptuous fabrics that looked completely idiotic.

    Check out the stuff on the website. It looks like they've already given up on the women. No black fleece.

    I'm crying. But my tears are from laughter.
  • Blogger Caro posted at 3:28 PM, March 16, 2008  
    Wow, that is some suit. I think my eyes are crossing from looking at it.
  • Blogger meggie posted at 6:25 PM, March 16, 2008  
    It would be hilarious, if it wasn't so hideous.
  • Blogger Kim posted at 8:04 PM, March 16, 2008  
    Just the concept of wearing anything that would mean you wanted people to throw rocks at you is so entertaining that perhaps that was their motivation.
  • Blogger bluemountainsmary posted at 10:23 PM, March 16, 2008  
    My son Joe at the age of 8 is quite a smooth dresser. He treasures a Brooks Brothers tie his father brought home from an overseas trip.

    He would not be at all impressed with this range either.
  • Blogger Sarah O. posted at 11:13 PM, March 16, 2008  
    As you know, Thom Browne is the designer of the Black Fleece line. I posted a few pictures of Thom's haute couture line a couple of months ago.

    Gotta hand it to BB for their new unstaunchiness!
  • OpenID olivespearls posted at 10:54 AM, March 17, 2008  
    LB could easily come home with this one day, saying, "But look! it all matches!"
  • Blogger MsCellania posted at 4:41 PM, March 17, 2008  
    I think this is actually brilliant marketing. Alot of us are clicking on BB's site, just to check out the hideousness of the Black Sheep line. And with so many clicks, some of us are bound to stray into the normal BB site. And possibly buy something.
    Crazy as a fox, comes to mind...
  • Blogger Joke posted at 5:26 PM, March 17, 2008  
    Thom Browne -- who probably was Tom Brown until recently -- is precisely the sort of designer whom I'd rather be flogged than wear.

    You look like an imbecile.

    -J.
  • Blogger h&b posted at 2:32 AM, March 18, 2008  
    Sherlock Holmes meets Burberry meets America, what ho !

    We order BB pants via the intermanet via the US. Or the mister stocks up on them on business trips.

    He don't look good in a full check.
  • Blogger Suse posted at 5:42 AM, March 18, 2008  
    My eyes are dripping blood ...
  • Blogger Major Bedhead posted at 9:26 PM, March 20, 2008  
    It looks like someone rolled out of bed wearing the mattress ticking.
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